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☆ Mark Zuckerberg appeared to take a shot at Apple's Vision Pro
▼ + stars: | 2024-04-24 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

Mark Zuckerberg appeared to take a jab at Apple's Vision Pro during Meta's Q1 earnings call. AdvertisementMeta CEO Mark Zuckerberg seemed to take a hit at Apple's Vision Pro in Meta's first-quarter earnings call on Wednesday. The comment appears to show his skepticism of the potential success of a product like Apple's Vision Pro. While Meta's Quest virtual reality headset competes with Apple's Vision Pro, Zuckerberg has said before that he doesn't imagine a future of people walking around with virtual reality headsets. Zuckerberg isn't the one executive at the tech giant to drag the Apple Vision Pro.

Persons: Mark Zuckerberg, —, Zuckerberg, Andrew Huberman, It's, Andrew Bosworth Organizations: Apple's, Ray, Service, Meta, Apple Vision, Vision Locations: Meta's

☆ A popular YouTuber's negative video of Humane's AI Pin raises questions about critical reviews in the age of innovation
▼ + stars: | 2024-04-16 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at a critical tech review that caused a bit of a stir on social media . AdvertisementIn a 25-minute video , Brownlee details all the issues he encountered using the AI device. Earlier this year, a negative video of Fisker's Ocean SUV by Brownlee also made waves on social media . Mario Tama/Getty Images; Chelsea Jia Feng/BICritical reviews in the age of innovation raise some interesting questions. Last week's drop among tech stocks shouldn't scare away investors , according to Wedbush.

Persons: —, Michael Pollan, Roy Rochlin, Marques Brownlee, Brownlee, X, Mario Tama, Chelsea Jia Feng, It's, Insider's Peter Kafka, Peter, Katie Notopolous, Goldman, David Solomon, Kevin Winter, Eric Newcomer, Rebecca Zisser, Caitlin Clark, Morgan Stanley, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, YouTube, Apple, Apple Vision, Humane, America, JPMorgan, National Bureau, Statistics, Amazon Prime, Street Journal, Justice Department, Ticketmaster, United Airlines, Bank of America, The Locations: San Francisco, New York, Tokyo, London, Dublin

☆ Bad news for Apple, and Meta: Kids are bored with VR goggles
▼ + stars: | 2024-04-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

You'd think teens would be early adopters of devices like the Apple Vision Pro and Meta's Quest. But a new Piper Sandler survey shows 56% of teen VR device owners rarely use them. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: Piper Sandler, —, Meta Organizations: Apple Vision, Service, Business

☆ Bad news for Apple and Meta: Kids are bored with VR goggles
▼ + stars: | 2024-04-16 | by ( Peter Kafka | ) www.businessinsider.com time to read: +1 min

Persons: Piper Sandler, —, Meta Organizations: Apple Vision, Service, Business

☆ CEO explains why E.l.f Beauty launched an app for Apple's Vision Pro
▼ + stars: | 2024-04-09 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

E.l.f Beauty CEO Tarang Amin told CNBC's Jim Cramer on Tuesday why his company launched an app on Apple 's new virtual reality headset, the Vision Pro, saying it's important to try new things. "So, the Apple Vision Pro is a continuation of — we're going to constantly test and learn on new frontiers and delight our community." According to Amin, a lot of E.l.f Beauty's success is because it is not "not dependent on any one platform, or any one way of going to market." But Wall Street worried about the state of the industry last week after Ulta Beauty's CEO Dave Kimball warned that demand for beauty products was slowing at a Wednesday conference hosted by JPMorgan . "We see the same thing at Ulta as we see with other customers: E.l.f is their most productive brand."

Persons: Tarang Amin, CNBC's Jim Cramer, Amin, Piper Sandler, E.l.f, Ulta, Dave Kimball, he's Organizations: Apple, Vision, Target, Walmart, JPMorgan

☆ 'Green Bubble Stigma' Shows Apple's Power to Create a Prestige Brand
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

One thing that is definitely not "cool," it seems, is having a green text bubble. In the filing, it says people without Apple devices often feel a "social stigma, exclusion, and blame for 'breaking' chats where other participants own iPhones." "Brands that have a really well-established image, Apple's cool image, for instance, that they worked on to establish over the years — consumers really see that as a legitimate signal of their own coolness to themselves and other people." Consumers really care about using products and brands to express who they are to themselves and the world around them. And if you've ever watched "Ted Lasso" or anything else on Apple TV+, you've perhaps noticed iPhones and Apple products are ubiquitous.

Persons: Apple, Steve Jobs, you've, Ted Lasso, Louis Vuitton, Joseph Nunes, they're, They're, Joshua Clarkson, Nunes, that's, doesn't, Ordabayeva, Emily Stewart Organizations: Apple, Justice Department, Dartmouth's Tuck School of Business, Brands, Samsung, Google, Motorola, USC Marshall School of Business, University of Cincinnati, Consumers, Business Locations: New Jersey, Cupertino , California, iMessage

☆ Green Bubble Stigma: Apple's Genius Marketing Trick to Make iPhones Cool
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

☆ Where are the Apple Vision Pro's killer apps?
▼ + stars: | 2024-04-01 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

Where's the killer app for the Apple Vision Pro? AdvertisementRemember back in February, when Apple launched its Apple Vision Pro headset and there was a flurry of interest in the $3,500 goggles? He notes that when Apple Vision Pro launched in February, it had four immersive video experiences available, and now there are … five. It's worth noting that Thompson isn't an Apple Vision Pro naysayer. And maybe that will happen (though people expecting an Apple Vision Pro that looks and weighs like a pair of Ray-Bans may not ever get what they want).

Persons: Ben Thompson, Apple, —, I've, Thompson, It's, you've, it's Organizations: Apple, Tech, Service, Apple Vision, NBA, Apple Vision Pro

☆ My Apple Vision Pro nightmare
▼ + stars: | 2024-03-26 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +12 min

So when the Apple Vision Pro arrived, I was giddy with excitement to dive into the type of toy I'd dreamt of since childhood. The Vision Pro tries to answer the question of how you can use a computer without a mouse or keyboard. Apple Vision Pro marks the foundation of a new architecture of total digital isolation. Apple touted your ability to use the Apple Vision Pro to connect to your laptop, simulating a screen for your device. In the end, I followed the path of so many other Vision Pro early adopters and became an early returner.

Persons: Apple's, it's, peck, Apple, audibly, hadn't, Newton, keystroke, I've, I'd Organizations: Sony, Apple Vision Pro, Vision, Apple, Department of Justice, Disney, Cupertino colossus Locations: New York

☆ Sam Altman's act may be wearing thin
▼ + stars: | 2024-03-26 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking into how some in Silicon Valley are starting to sour on OpenAI's Sam Altman . AdvertisementFrom hardball tactics when raising funds to relentless self-mythologizing about his role in the future of tech, Altman's act is wearing thin on some . Even VCs uninterested in AI deals are quickly becoming servants to Altman's AI empire. Big market, fall hard.

Persons: —, Baltimore's Francis Scott Key, Sam Altman, Alastair Grant, Rebecca Zisser, Darius Rafieyan, Altman, Elon Musk, à, Steve Jobs, VCs, Samantha Stokes, Eric Baradat, Torsten Slok, David Rosenberg, BofA, Drew Watson, Birkin, Abanti Chowdhury, Elon, Don Lemon, that's, Musk, Mark Zuckerberg, Google's, Meta, Dave Calhoun, Aaron Schwartz, Adam Neumann, Neumann, Robert F, Kennedy Jr, Dan DeFrancesco, Hallam Bullock, George Glover, Grace Lett Organizations: Business, Service, Baltimore Fire Department, Tech, Apple Vision, NFL, ChatGPT, Kruze Consulting, Apollo Global Management, Federal Reserve, Bank of America, Abanti, Getty Images, Street Locations: Silicon Valley, Plenty, Big, Orlando, New York, London, Chicago

☆ These are the 3 Apple patents analysts say could hit the production line
▼ + stars: | 2024-03-24 | by ( Aaron Mok | ) www.businessinsider.com time to read: +5 min

Analysts predict which Apple patents are likely to become products. An Apple Watch with a camera, a hand wearable for the Vision Pro, and offline Siri may be possible. He identified three Apple patents he believes the company will likely make. AdvertisementThe patents Saini identified as "highly probable" include:1) An Apple Watch with a cameraApple's patent illustration of an Apple Watch with a camera. "Apple has been silently doing a lot of research on AI," analyst Saini said when asked about Apple's patents related to AI.

Persons: Siri, —, Apple's, Ming, Chi Kuo, Anmol Saini, Saini, Gene Munster, Munster Organizations: Apple, Apple Watch, Vision, Service, GreyB, United States Patent, USPTO, Asset Management, Bloomberg, Google, US Department of Justice

☆ Virtual-reality concerts could redefine the live-music experience — but it'll take more time
▼ + stars: | 2024-03-13 | by ( Ngozi Nwanji | ) www.businessinsider.com time to read: +8 min

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. The enigmatic singer Teflon Sega, who performs as a virtual-reality avatar, also worked with Wave to put on a virtual concert in 2022. Why artists and fans are interested in VR concertsThe appeal of VR concerts lies heavily in their experimental nature. Sarah Malkin, the director of metaverse entertainment content at Meta, told BI that the virtual concerts served both creative and strategic purposes. Over three months, the artist's VR concert was available to watch at select theaters in different cities.

Persons: Travis Scott, —, Justin Bieber, John Legend, Calvin Harris, Victoria Monét, Jack Harlow, Jorja Smith, Sarah Malkin, AmazeVR, Megan Thee, Steve Lee, Malkin, Cat's, Jason Diamond, Diamond, Lee, There's, Amy Dorsey Organizations: Sega, Companies, Meta, Service, Business, Forbes, Wave, Meta Quest, VR, Sony Music, Diamond Bros, Detroit, Arris Composites, Apple Vision, Food and Drug Administration, Dorsey Pictures Locations: AmazeVR

☆ 'Inception attacks' on Meta VR headsets can trap users in a fake VR environment, researchers found
▼ + stars: | 2024-03-13 | by ( Grace Eliza Goodwin | Kelsey Vlamis | ) www.businessinsider.com time to read: +4 min

Researchers have exposed a potential security vulnerability in Meta's VR headsets, a new study says. The so-called "inception attack" allows an attacker to spy on and control a user's VR environment. The headset also had to be in developer mode, which the researchers said many Meta Quest users keep enabled in order to get third-party apps, adjust resolution, and take screenshots. Researchers created cloned versions of the Meta Quest Browser and VRChat app. AdvertisementTo test the inception attack process with real people, researchers had 27 study participants interact with VR headsets while they carried out the attack.

Persons: —, Mark Zuckerberg, Zuckerberg, what's, Meta Organizations: VR, Service, University of Chicago, Apple Vision Pro, MIT Technology, Meta, Business

☆ Apple's Vision Pro was used in surgery to help perform spinal operations
▼ + stars: | 2024-03-12 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

Apple's Vision Pro headset has been used in spine surgery procedures. A surgical team member at Cromwell Hospital in London wore the device to assist with the procedures. AdvertisementA surgical team at a UK hospital used Apple's Vision Pro headset to help execute a medical procedure. Aftab, a consultant orthopedic spinal surgeon, said, "Working with eXeX to use the Apple Vision Pro has made a huge difference to the way we deliver care to our patients. The software is seamless and has improved efficiency within the Complex Spine team."

Persons: —, Bupa, Surgeons Fady Sedra, Syed Aftab, eXeX, Stryker's Mako SmartRobotics, Susan Prescott Organizations: Cromwell Hospital, Service, Business, Surgeons, Daily Mail, Aftab, Apple, Apple's, Surgery, Apple Vision, CNBC, Kettering Health Dayton, Universal Health Services Locations: London, Sinai, Ohio

I canceled my appointment with an accountant to file my taxes using the IRS's Direct File tool. Screenshot of the IRS Direct File websiteOnce my eligibility was confirmed, I was prompted to create an IRS account. Direct File explained where to locate my wages and employee ID number on my W-2 form, which streamlined the data entry. Overall, the IRS Direct File was a useful tool that made filing my federal taxes a breeze. AdvertisementThat way, filing taxes could be less of a headache for all workers.

Persons: —, Janet Yellen, Dan Grover, ChatGPT Organizations: Service, Apple Vision, Netflix

So we have to talk about the drama that has been playing out in the past week between OpenAI and Elon Musk. According to OpenAI, Elon Musk wanted majority, equity, initial board control, and to be CEO of this new for-profit subsidiary. It’s basically —casey newtonIt’s like, I’m going to find a way to follow your rule, but in the worst way possible. Like, working was one I thought that, oh, I’m going to work in this all the time. kevin roose[LAUGHS]: Well, I thought, like, I’m going to take some spatial videos.

Persons: casey newton Casey, kevin roose, casey newton, Kevin, casey newton What’s, Kevin Roose, Casey Newton, OpenAI, Will, Joanna Stern, Casey, it’s, kevin roose I’m, Elon Musk, It’s, casey newton Let’s, Elon, he’s, I’ve, casey newton What’d, there’s, you’ve, we’re, GPT, Sam Altman’s, that’s, AGI, Annie “, Sam Altman, who’s, isn’t, “, we’ve, ” casey newton Go, He’s, Ilya Sutskever, Greg Brockman, Ilya, casey newton Yes, Tesla, casey newton Well, they’ll, casey newton Oh, kevin roose It’s, don’t, kevin roose Will, casey newton Right, casey newton Mhm, kevin roose They’re, Microsoft’s Bing, Microsoft Bing, Bing, Apple, Europe — casey newton, Charles Duhigg, John Gruber, they’ve, casey newton It’d, — casey newton, they’re, They’ve, you’ll, Apple’s, casey newton It’s, I’ll, casey newton Sure, GDPR, you’re, kevin roose Really, let’s, kevin roose Casey, kevin roose —, Jonah Stern, casey newton Wow, Joanna, Let’s, kevin roose Joanna Stern, joanna, casey newton Hi, kevin roose Long, joanna stern, —, kevin roose We’re, Kara Swisher, kevin roose Don’t, I’m, casey newton Don’t, casey newton That’s, Neil Patel, Um, kevin roose That’s, kevin roose Sure, casey newton Great, KEVIN, IV, wearables, Fitbits, kevin roose Oh, hadn’t, casey newton —, casey newton I’ve, Joe Rogan Organizations: The New York Times, Elon, Apple’s, OpenAI, Microsoft, Google, Google’s, Facebook, Tesla, Big, European Union, Digital Services, Giants, Apple, Digital Markets, EU, Bloomberg, Digital, Spotify, General, Apple Vision Pro, Street, Apple Vision, Vision, New York Times, “, Housewives, Club, Ray, Tesla Chargers, Vision Pro, Apple Watch, Sony Locations: Los Angeles, Europe, what’s, Elon, OpenAI, Japan, South Korea, Turkey, United Kingdom, United States, Reddit, American, America, California, Florida, United, Mars, The

☆ Here's what it looks like when you hit the vape in an Apple Vision Pro
▼ + stars: | 2024-03-05 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

You can't get away with secretly hitting the vape during a FaceTime call using an Apple Vision Pro. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementSo you've just purchased your $3,500 Apple Vision Pro, and you're ready to sit back, relax, and do some spatial computing while clandestinely hitting the vape. The Apple Vision Pro's "Personas" is the digital avatar it makes of your face for FaceTime video calls while you're jacked into the headset. (An update to the Personas feature made them look slightly better.)

Persons: that's, — Organizations: Apple Vision, Service, Apple, Business

☆ Google co-founder Sergey Brin says in rare public appearance that company 'definitely messed up' Gemini image launch
▼ + stars: | 2024-03-04 | by ( Jennifer Elias | ) www.cnbc.com time to read: +7 min

Brin, 50, spoke to entrepreneurs on Saturday at the "AGI House" in Hillsborough, California, just south of San Francisco, where developers and founders were testing Google's Gemini model. He also commented on the flawed launch last month of Google's image generator, which the company pulled after users discovered historical inaccuracies and questionable responses. Brin was also asked how online advertising will be disrupted considering ad revenue is core to Google's business. Bloomberg | Bloomberg | Getty Images“I of all people am not too terribly concerned about business model shifts,” Brin said. Beyond AI, Brin was asked about Google's difficulties in hardware given recent advancements in virtual reality.

Persons: Sergey Brin, Google David Paul Morris, Brin, ” Brin, “, Larry Page, He's, ”, Gemini, “ that’s, Prabhakar Raghavan, Google's, Sundar Pichai, Raghavan, Brin didn't, OpenAI's ChatGPT, Elon Musk's, Eric Schmidt, that’s, I'm Organizations: Google, Bloomberg, Getty, CNBC, Gemini, Google Inc, Allen & Co . Media, Technology Conference, Apple Vision Locations: Hillsborough , California, San Francisco, Sun Valley , Idaho, U.S

☆ Telcos are barely done rolling out 5G networks — and they're already talking about '5.5G'
▼ + stars: | 2024-03-04 | by ( Ryan Browne | ) www.cnbc.com time to read: +10 min

And yet bosses of major carriers are already talking about building something called "5.5G," or "5G Advanced." Carriers in China, South Korea, the United States, and Europe, properly got underway with launches of 5G networks in 2019. 5G Advanced, or the name for the next stage of 5G, is the next evolution of mobile networks. 5G advanced — 5G standalone, that's absolutely fine. Telcos haven't yet revealed how much more a 5G Advanced data plan will cost compared with 5G.

Persons: Angel Garcia, it's, GSMAi, Milind Kulkarni, Howard Watson, 5.5G, Watson, execs, Mats Granryd, Granryd, Karen Tso, Telcos, Philip Song Organizations: Bloomberg, Getty, Spain — Telecom, Mobile, Congress, MWC, Deutsche Telekom, Telefonica, BT, Vodafone, Facebook, YouTube, Netflix, Apple, Apple Vision, Meta Quest, Telecommunications, 3GPP, CNBC, telco, Huawei, 5G, 5.5G Locations: BARCELONA, Spain, Barcelona, Orange, China, South Korea, United States, Europe, East, Asia Pacific, America

☆ WSJ's Joanna Stern on Apple Vision Pro one month later: I'm reaching for it far less
▼ + stars: | 2024-03-01 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWSJ's Joanna Stern on Apple Vision Pro one month later: I'm reaching for it far lessJoanna Stern, Wall Street Journal personal technology columnist, joins 'Squawk Box' to discuss her experience with Apple Vision Pro after a month of use, whether the headset can replace the laptop, the challenges facing Apple over the device going forward, and more.

Persons: Joanna Stern Organizations: Apple Vision, Wall Street, Apple

☆ Warehouse logistics systems find efficiency and productivity benefits in lightweight augmented-reality headsets
▼ + stars: | 2024-02-29 | by ( Matthew S. Smith | ) www.businessinsider.com time to read: +8 min

A 2017 trend report from the global logistics company DHL found that augmented-reality headsets improved the productivity of warehouse pickers by up to 15%. The latest AR headsets, which look similar to conventional prescription eyewear, could extend productivity benefits across every aspect of logistics — and even beyond. But the AR headsets at the cutting edge of logistics and manufacturing are slimmer, lighter, and more durable than the Vision Pro or Quest. AR headsets used in a busy workplace need to keep the wearer's vision unobstructed. TeamViewerNext-gen AR headsets go incognitoAugmented-reality headsets like the Vuzix M4000 are light enough to wear all day, but next-gen headsets will make them look like dinosaurs.

Persons: —, Paul Travers, Seth Patin, Patin, Peter Millar, Brian Ballard, Ballard, TeamViewer, Travers Organizations: Service, Apple's, DHL, Apple Vision, Meta Locations: It's

☆ Some Apple Vision Pro users are returning the headset because they don't know how to set it up, analyst says
▼ + stars: | 2024-02-29 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

Apple says its Vision Pro headset will change how you live and work. But up to 30% of returns are from users unsure how to set it up, says analyst Ming-Chi Kuo. AdvertisementApple says its Vision Pro headset will change how you live and work — but some people are apparently having trouble figuring out how to set up the headset in the first place. A significant percentage of Vision Pro returns are from customers who can't figure out how to operate the headset when they first get it, according to a high-profile analyst who recently said he surveyed the product's repair and refurbishment production line. This story is available exclusively to Business Insider subscribers.

Persons: Ming, Chi Kuo, Kuo, — Organizations: Apple, Service, Vision Pro, Business

☆ Apple fans in China can't buy the Vision Pro yet, so they're lining up to rent it by the hour or day
▼ + stars: | 2024-02-28 | by ( Aaron Mok | ) www.businessinsider.com time to read: +2 min

Read previewPeople living in China are eager to try out the Apple Vision Pro before it launches in the country — and some are lining up to rent the headsets from third-parties, the South China Morning Post reported. It's unclear how Chinese third-party vendors get their Apple Vision Pros. AdvertisementFor people interested in enjoying some time with a Vision Pro in their own home, however, third-party vendors aren't just leasing the headsets in China. Photography equipment rental companies like Lensrentals and ShareGrid appear to be offering their own Apple headset rentals starting at $120 a day. Are you using the Apple Vision Pro in an interesting way?

Persons: —, Zhuan, SCMP, Tim Cook, hasn't, Apple didn't, Aaron Mok Organizations: Service, Apple Vision, China Morning Post, Business, VR, South China Morning, Apple Locations: China, Beijing, amok@insider.com

We demo the new $3,500 Apple Vision Pro. Here's why these tech goggles could be the future of computing — but may not be worth the price.

Organizations: Apple Vision

☆ Apple's electric car crash shows even a $2.8 trillion company can't burn cash forever
▼ + stars: | 2024-02-28 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The world was quite different when Apple quietly started its electric vehicle project in 2014. Having launched its Vision Pro mixed reality headset this month, the company has already committed itself to scaling and commercializing a technology that presents an entirely new business area. Tim Cook and Apple Vision Pro. AdvertisementThat's particularly so as competitors like Mark Zuckerberg post public teardowns of Apple's foray into mixed reality — a technology far from hitting mainstream appeal. AI and mixed reality are plenty to keep it busy for now.

Persons: Apple, Jeff Williams, Kevin Lynch, Tim Cook, Justin Sullivan, Mark Zuckerberg, Sir James Organizations: Apple, Business, Bloomberg, Apple Vision, Big Tech, Meta, Google Locations: China

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